Work With Me / Press

Partner with Toby

Premium Pacific Northwest adventure content, a devoted rescue-loving audience, and a dog who genuinely uses the gear.

Hello

I'm Diana, Toby's mom.

Toby and I create cinematic outdoor content across Instagram and TikTok, and licensed video that brands can use on their own channels. Our work looks like a small editorial outfit, not a hobby account, because we treat it that way.

If you make thoughtful gear, travel, or pet products that share a rescue-minded, leave-no-trace ethos, I would love to hear from you.

Toby is also a seasoned traveler, over half the U.S. states and several Canadian provinces and counting, including plenty of in-cabin flights. Dog-friendly hotels, destinations, and travel brands are a particularly natural fit.

Diana and Toby resting at a mountain overlook with a sharp peak behind them

The audience

Small, but unusually engaged

2,500+

Instagram followers

60K+

TikTok viewers a year

72%

women, ages 25 to 44

PNW

plus Chicago and Seattle

Pet-niche engagement runs several times higher than the general influencer average. Full, current figures and demographics are in the media kit.

What Toby delivers

Content that earns its place in the story

Instagram Reels and carousels

Cinematic, story-driven, with the signature editing style from his feed.

TikTok video

Native hooks and strong discovery reach, where the algorithm rewards our format.

UGC for your channels

Licensed product video, delivered as raw clips plus a finished edit, for your ads and pages.

Stories and gear placements

Authentic, in context, never a flat product shot. The product earns its place on the trail.

"Product authentically woven into the adventure, gaiters on a snow scramble, a harness on an alpine summit, never a static flatlay."

Brand fit

A few things we hold to

🌲 A natural fit

Outdoor gear and apparel
Travel and dog-friendly hospitality
Rescue-aligned and values-driven brands
Premium, adventure-minded products Toby would actually use

🚫 Not a fit

Poultry-based foods or treats (Toby's allergy)
Aversive training tools
Anything that works against rescue and adoption
Products that don't belong on a trail

Past partners

Trusted to deliver

Partner feature

🟦

Backcountry Paws

Paid partnership, 2026. Teal snow gaiters, now part of Toby's signature kit.

Let's talk

Bring Toby on your next campaign.

Tell me a little about what you're working on and what you have in mind. I read every note personally.

Project rates are shared on request and scoped per collaboration.

Download the media kit (PDF) Email Diana

info@tobythecowdog.com